How to Prepare for Q4 and Holidays

The 4th Quarter is "Superbowl" for Amazon sellers. Many sellers see a majority of their annual sales between Black Friday and Christmas in the US, and similar dates in other countries. For this reason, it is crucial to plan your inventory needs well before the beginning of Q4, which starts on October 1st.

Amazon has released their FBA Timeline for the Holiday Season which you can find here. We have also pasted screenshots below for the 2024 calendar year. Please take careful notes for these 2024 holiday dates when planning your inventory orders, min-max stock at FBA, AWD, etc. Also note that these dates may change from year to year, so always review the source data and policies from Amazon Seller Central at this link here: https://sellercentral.amazon.com/help/hub/reference/G4QH4XCRWUXRJBLY

Also, we have some tips on how to set up your SoStocked forecasting to ensure you get your orders in early enough and within the correct quantities to ensure you do not understock, stockout or overstock during these periods. Remember that FBA storage rates go up in Q4 so keeping the right amount of inventory will not only help you to make more sales, but will prevent unnecessary FBA fees.

Preparing your Forecasts

Key Amazon dates (FBA Timeline for the 2024 Holiday Season)

Again, please visit Seller Central to verify these dates as they may change.