Unit Economics

This dashboard is your profitability x-ray. Use it regularly to uncover hidden costs, clean up your catalog, and turn lagging inventory into re-investable capital for growth.

Overview

The Unit Economics Dashboard is your all-in-one view for understanding the true profitability of every ASIN you sell—breaking it all down at a granular level—to uncover what’s profitable and what’s quietly draining your business. Use it to make smart, quick decisions that boost your bottom line and fuel sustainable growth.

Why It’s Useful

• Quickly identifies your most and least profitable products.
• Reveals hidden costs like aged inventory and storage fees.
• Helps prevent silent profit killers from draining your margins.
• Supports smarter decisions in pricing, ordering, and ad spend.
• Gives you a clear path to improving cash flow and reinvestment power.

Dashboard Features

• Profit Sorting: ASINs are automatically sorted from least to most profitable so you can spot problems instantly.
• Marketplace View: Even when selling regionally, break down profitability by individual marketplaces (e.g., Germany, France, Spain) to spot cost differences and make more targeted decisions.
• Accumulated Storage Fees: Spot hidden profit killers by seeing how long inventory has been sitting and how much it’s costing you in monthly and aged fees.
• Unit-Level Profit Breakdown: See the true profitability of each ASIN, factoring in all costs, including those that erode margins over time, like storage fees and ad spend.

Strategize to Improve Your Business

• Identify Profit Leaks

  Start by scanning the least profitable ASINs. Use the profit breakdown to diagnose whether high storage fees, price erosion, or ad overspend are the culprits.

• Cut or Reprice Poor Performers

  If an ASIN is operating at a loss, consider raising the price, cutting ad spend, or dropping the product altogether.

• Fix Your Storage Problem

  Identify slow movers and create sell-through plans to avoid long-term storage fees.

• Optimize Inventory Orders

  Use inventory forecasting to order smarter—fewer units, more frequently—to keep inventory fresh and fees down.

• Reinvest in What Works

  Use the extra cash flow from these optimizations to double down on proven winners and fund new product launches.